ROAS Calculator

Calculate ROAS and verify campaign profit after advertising, product and fulfilment costs.

About this tool

ROAS shows revenue generated per unit of advertising spend, but it does not show whether the campaign was profitable. This calculator therefore combines ROAS with product, fulfilment and other campaign costs.

See beyond headline ROAS

A campaign can have a high ROAS and still lose money when margins are thin. Review campaign profit, campaign ROI, profit margin and break-even ROAS together.

Use costs from the same period

Revenue and every cost should cover the same campaign and date range. Consistent inputs make comparisons between channels and campaigns more reliable.

How to use

Enter campaign revenue, advertising spend, product and fulfilment costs and other campaign costs. Calculate and compare ROAS with actual campaign profit.

FAQ

Is ROAS Calculator free?

Yes. ROAS Calculator is free to use in the browser and does not require registration.

Should I verify the result?

Yes. Use the result as a practical helper and verify important decisions in the target system or with a qualified specialist when needed.

Can I enter sensitive data?

Avoid entering confidential, regulated or production-critical data into online tools unless you have verified the processing path.

Can a campaign with good ROAS still lose money?

Yes. ROAS ignores product, fulfilment and other costs. The campaign result can be negative even when revenue is several times higher than advertising spend.